Hangzhou Yongjia Lighting Market takes advantage of the transformation of the three pillars to establish a new market pattern

In 2016, the Hangzhou Lighting City, which has experienced 20 years of wind and rain, was forced to be demolished. The old market pattern was broken and the new market structure came into being. Within a year, three lighting markets in Hangzhou were established one after another, vying to try to take over the status of old Hangzhou lamps. At this time, a large number of large-scale lighting manufacturers as market operators successfully entered the newly established Yongjia lighting market. In 2016, Hangzhou Lighting City, which has experienced 20 years of wind and rain, was forced to be demolished, and the old market pattern was broken. The new market structure came into being. Within a year, three lighting markets in Hangzhou were established one after another, vying to try to take over the status of old Hangzhou lamps. At this time, a large number of large-scale lighting manufacturers as market operators successfully entered the newly established Yongjia lighting market. This lighting market, which is operated by the lighting people as the market side, is quietly opening new Market structure. 1 New pattern of Hangzhou lighting market, Yongjia lighting market is transformed. Hangzhou Lighting City was established in 1997, which is the first professional lighting market in China. In 2016, due to the Hangzhou Metro project, the old lighting city was forced to be demolished. The Hangzhou lighting market, which has been stable for more than 20 years, also ushered in the biggest wave of change in history. The three lighting markets have been openly attracting investment. The relocated merchants in the old market have seized the market. The lighting market in Hangzhou has also increased from the original 50,000 m2 to the current 110,000 m2. Yongjia Lighting Market is also one of the three newly established lighting markets in 2016. It is the subordinate asset of Yongfeng Village, Shiqiao Street, Xiacheng District, Hangzhou. Its predecessor is Hangzhou Decoration City with an area of ​​60,000 square meters. In 2016, the original Hangzhou lighting market was demolished, and the original solidification pattern of the Hangzhou lighting market was quietly opened. Yongjia Group also saw such an opportunity to transform the decorative city, which has been in a poor state of operation, into a lighting market. However, drawing on the previous lessons, the group's board of directors knows that to do a good job in the market, the excellent operation team is the key, especially in the current fierce competition in the Hangzhou lighting market. To this end, in mid-2016, Yongjia Group found Gao Junjun, the veteran of the Hangzhou lighting industry, hoping to promote the market's rectification and transformation through the influence of Gao Junjun in the Hangzhou market. 2 The old lampman came back, the overall operation of the new market. Gao Jingjun, general manager of Jingjing Lighting, Hangzhou, entered the lighting industry in 1986. He is the first old lamp person in the industry to contact the lamps and the initiator of the China Lighting Sharing Alliance. one. In recent years, Gao Junjun has transferred the stores in Shanghai, Changzhou, and Chengdu, Sichuan, and handed over the industry in Hangzhou to his daughter. He retired to the second line and returned to his hometown in Hangzhou to live with his family. He intends to enjoy the family. fun. In mid-2016, the chairman of Yongjia Group found Gao Zong, and said that he would invite him to go out and take charge of the new market investment and post-operation work. The first thought of Gao Zong, who has already retired all over the body, is that he is not planning to take advantage of this drowning. After all, it has been deposited in the industry for 30 years. Now, it’s a good idea to return to the field. If you take the banner of this market, The local influence of Hangzhou itself will naturally attract a group of merchants to come and support, but if the post-operation is not good, you can't make everyone earn money, but they have lost a stink. To this end, Gao Yijun was also considered for half a month. Later, after the encouragement of Hangzhou Kanya Lighting Co., Ltd., Ma Guozhou and Taitong Lighting, Li Shengzhi, Gao Junjun confirmed his confidence and joined several local large families to formally take over the whole. Market operations. 3 70 yuan / m2 low-cost rent, to provide a place to rehabilitate the relocation of businesses, at that time, the Hangzhou lighting market pattern has just been broken, Hangzhou sixth space lights in the world, Xinghe Square has a foothold, has already carried out a strong investment in the market , diverted the old merchants of the original Hangzhou Lighting City. Under these circumstances, the speed of the military is even more rapid. Once the market leader is taken over, the first thing is to let the old market enter the normal operating track. In September 2016, after the end of the G20 summit in Hangzhou, the Yongjia lighting market began to enter the formal rectification stage. It took a week and 6 million funds to withdraw the merchants in the old market. And throw an olive branch out and invite the dealer to come. Gao always said: When the initial foreign investment, the board set a rent of 85 yuan / m2, but I think that after the demolition of the old Hangzhou lighting city, many businesses have been hurt in this process, and the newly established Yongjia It should also assume a responsibility for rehabilitating the relocated merchants. Later, after a unified negotiation, the rent of Yongjia Lighting City was finalized at 70 yuan/m2, plus a reserve of 2 yuan/m2 for late activities, which is the lowest rent market in Hangzhou. In December 2016, Yongjia Lighting Market officially opened. At present, the first floor of Yongjia Lighting Plaza has been renovated and is officially open; the second floor has been fully completed and is being renovated. The third floor is the pan-home market, which will be open in July; the fourth floor is Ali film and Ali dining. It will create a one-stop platform for lighting procurement and entertainment. 4 The business philosophy of water and fish farming, shaping the mainstream lighting market in Hangzhou in three years It is understood that the annual income of Yongfeng Village has reached 100 million yuan. The Yongfeng Village will build the Yongjia lighting market without cost, using water and fish. Policy: First join hands with merchants to make Yongjia into the leading lamp market in Hangzhou, and then jointly make profits in the later period. This is also an important reason why the rent should be positioned at an ultra-low level of 70 yuan/m2. Gao said that the Yongjia lighting market is backed by Yongfeng Village and has a strong financial background. The annual advertising support for the market is 6 million yuan, which makes the market easy to promote and promote. It is also the key to a market success. . Furthermore, Yongjia Lighting Plaza has a superior geographical advantage. Although it has not been able to inherit the geographical details of Shen Ban Road (formerly the location of the Hangzhou Lighting City), the Hangzhou lighting market has already exploded, and who will define the future market. It's hard to say. Moreover, the Yongjia lighting market belongs to the first-hand property. The merchant representatives selected by the merchants in the market fully operate the market, and will use the starting point of the merchants to do the market, which is more in line with the interests of the merchants. This is the current operating mode of the domestic lighting market. In the future, Yongjia Lighting Market will do a good job in advertising and advertising promotion. This year, Yongjia has to let the people of Hangzhou know the Yongjia lighting market; next year, Yongjia lighting market will aim to divert 50%-60% of the market share of Hangzhou, and strive for 100 kilometers in the main city for three years. Consumers outside, buy lights in the Yongjia market. Why did the merchant choose Yongjia Chen Shilin's market performance exceeded expectations, and has considerable development potential? Since the opening of the Yongjia lighting market, the results have been unexpected. Many merchants have already gained confidence in the market, and many large brands of merchants have settled in, which makes We are very pleased. Although the old Hangzhou lighting market was forced to be demolished in 2016, its bottom line is still there. Many merchants do not want to move away from the sinking road and can only open another stove. At this time, due to the long-term poor management of the former Hangzhou Decoration City, it was necessary to change it to the lighting market. Through the previous market adjustment, many merchants were found to have the willingness to move over, so several of our promoters joined hands and set off. This big banner. Since the establishment of Yongjia, it has been successful in recruiting business people. At present, there are 150 merchants on the market, 70% of which are old merchants who have moved from the original Hangzhou lighting market. They are all powerful businesses in the market, which are the development of the market. Good promotion. Yongjia Lighting Plaza has completely transformed the former decoration city, and the street office has given a high affirmation. Yongjia is a start-up market, but in terms of geographical location, operation team, and rent, Yongjia lighting market is currently one of the development potential. Bao Xinyang was on the verge of death and assembled the market elite. After cultivating Hangzhou for more than 20 years, the relocation of the Hangzhou lighting market last year can be said to be the biggest earthquake in the history of the Hangzhou lighting market. It is also a fatal blow for many merchants. The old lighting city said that it was demolished and demolished, and the market and government leaders did not do a good job of relocating the merchants in the later period, which made many businesses suddenly unsuccessful. Later, Yongjia Lighting Plaza was opened, and many merchants in the old lighting market have moved to here. These are the elites in the market and have injected a vitality into the square. Furthermore, the Yongjia lighting market is backed by a group company and has sufficient funds to cultivate the market. We are confident to work with the group companies to make the market better. Jincai Seed First-hand property, strong background Yongjia lighting market is the assets of Yongfeng Village, and the village has great support to the market. At present, every major location in Hangzhou, such as the elevated, semi-finished boutique and the entrance to the Angel Lighting Market, has been advertised. There is also a dedicated team to sweep the building in the community. The promotion in the early stage is obvious to everyone. As for why I chose to move to this place, I think the most important thing is that this market belongs to the first-hand property, and the village is willing to invest in the cost, so the popularity is only a matter of time. Moreover, the rent here is very cheap, the market management is the merchant, and some decisions will be based on the position of the merchants. These are also places I value. Zhenglong's four advantages, business operators close to the interests of choosing Yongjia Plaza for four reasons: Market positioning, Yongjia lighting market is mainly oriented to ordinary residents' consumption, many old merchants in Hangzhou Lighting City have here Customer groups. Geographical advantage, just the interface of two elevated ports. The viaduct in Hangzhou is simple and convenient. At the same time, adjacent to a large Runfa, the flow of people in the area of ​​RT-Mart, the location is more comprehensive. The market belongs to the first-hand property. This is the key point. Whether a market can be done or not has a lot to do with the landlord's investment. The management of the market is directly involved by the merchants. The market will be based on the starting point of the merchants, and the merchant representatives are all large local businesses. The business ideas are better and more in line with the interests of the merchants. Zhang Honglan settled in two months, the business effect is remarkable In 2016, after the demolition of the old Hangzhou lighting market, because it could not find a place to stay, it was suspended for half a year, and the heart was very anxious. Later, after the opening of the Yongjia lighting market, we followed the big old market and settled here. The market side provided us with a 300m2 storefront to save the urgent need. Because the store in the old market was only 50m2, there is no condition to represent the brand products, only to get some bulk goods in the ancient town. Nowadays, the store area has expanded, and it has successfully won the brand agency right of Guangyu Space. The products are complete and the styles are rich, which can better meet the needs of consumers. From the official opening in March to the present, I feel that the business is better than the old market in the original halfway. The market is very willing to invest in promotion, we are very confident about the market.

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